There is a stigma to buying toys, and social media has a lot to answer for. Facebook limits the minimum age of users to 14 (but probably not adhered to), at which time you would expect a level of sexual education. Funny thing is, as an adult products store owner, Im permitted to have a facebook page for my business, but Im not allowed to promote it. Seems like they want to be seen to be doing the right thing, but arent. Look at the number of groups around that are 18+ content. My business page and ads I would run from it would be so much more tasteful and professional that a lot of the crap in some of these groups.
@bed-buddies super interesting to think about this from a business owner’s perspective, thanks for sharing! I agree that having tasteful and professional information out there for people (whether that’s a 14 year old lurker or someone more grown) will never hurt and may actually undo some of the harmful programming we tend to receive from mainstream pornography. Do you think this lack of opportunity for promotion has affected your business in any way?
@champagnepapi Absolutely. Social media advertising is one of the mainstream methods of advertising, primarily because of its ability to retarget users who have already seen your site/page/product. We have all been subjected to retargeting on facebook. You look at something, say product X, or service Y, then all of a sudden you keep seeing stuff in your feed and around the internet (not even necessarily on facebook) advertising product X or service Y. The more you see it, the more you begin to trust it as a reliable and reputable source, and this increases your chances of buying from these advertisers when you get to the buy point of the buying cycle for that purchase/product. When a business cant use social media to promote the business, even though they keep telling me to boost my posts and run facebook ads which they then reject because they are in breach of the community standards policy, its almost impossible to retarget.
The only way to “advertise” is to get engaged in discussions within groups etc, so when people consider your point of view, there is a chance they may stalk you and then go looking at your business. This does come with risks, as Ive been booted from groups for posting purely innocent content, purely because someone didnt like what they saw on my personal profile which refers people to my business. There was one particular instance that was hard to swallow, I posted a poem I had written called Angel Babies about my deceased son to a parents support group. I have had lots of positive feedback on my poem from other parents that have lost children, but someone obviously stuck their nose in my profile, got offended and got me booted from the group.
Its a tough gig.